After a summer in which LALIGA underwent a major transformation and entered a new era in its history, it’s time for football to take center stage again. The 2023/24 LALIGA EA SPORTS season will once again feature world football’s greatest talents and a host of talented newcomers, creating the perfect setting for Europe’s most competitive major league, not just in stadiums but on screens around the world provide planet.
Mr. Martin Duenas, LALIGA’s representative in the United Arab Emirates, Jordan, Kuwait and Oman said: “This season seems to be exciting both on and off the pitch. The GCC is a region with great affection for LALIGA and this year we want to return the support with a variety of events, surprises and activities for the fans.
“This season,” added the delegate, “the new season of LALIGA EA Sports kicked off with great excitement and we’re sure to witness some fierce competition between the teams and their exceptional players.” We’ll also see the development and exploitation of broadcast technologies that differentiate LALIGA from the rest of the European Championships and immerse viewers around the world in the excitement and excitement enjoyed by the audience at the stadium.”
In this regard, Mr. Duenas commented: “Our partnership with belIN SPORTS as the exclusive broadcaster continues to be an important step in reaching football and sports fans in the Middle East and North Africa (MENA) and we look forward to further successes and developments together achieve.” “.
As always, the launch of LALIGA EA SPORTS brings with it a number of unmissable storylines. FC Barcelona became the third club to win the Spanish league title in three seasons last time out and now they head into the new season aiming to become the first team to retain their title in half a decade.
But with perpetual challengers Real Madrid making key additions to their squad this off-season and 2021 champions Atlético de Madrid strengthening their team across the board, the reigning champions have a lot of work to do.
Can Real Sociedad, who broke into the top four for the first time in a decade last season, Real Betis, Villarreal CF and Sevilla FC, who have just won their record seventh Europa League title, can finally take the next step and move on pave the way there? title fight?
LALIGA opened its doors to a host of signings and world-class talent this summer to join established stars such as Robert Lewandowski, Vini Jr., perhaps the most exciting player in world football right now, and Antoine Griezmann.
Real Madrid made the biggest transfer move in the world this off-season, bringing in England international Jude Bellingham and complementing their strong midfield including Ballon d’Or winner Luka Modric, while FC Barcelona brought in a number of big names to bolster their chances at the to keep the title.
Champions League captain Cesar Azpilicueta returned to LALIGA with Ivory Coast international and Ligue 1 champion Diego Simeones Atletico de Madrid
Jonathan Bamba joined Rafa Benitez’s revamped side RC Celta, and proven top scorer Alexander Sorloth joined Villarreal CF from Real Sociedad.
LALIGA continues to boast the brightest young rising stars in world football, with the likes of Gavi and Pedri already integral parts of FC Barcelona’s starting XI; Spain international Nico Williams, 21, established himself as a LALIGA star at Athletic Club; and Real Madrid’s new 18-year-old Turkish sensation Arda Guler is set to delight fans around the world not just this season but for years to come.
Following this rebranding and new positioning, LALIGA will significantly increase its commitment to growth in the Middle East and North Africa. With a physical presence in seven countries (UAE, Morocco, Iraq, Egypt, Turkey, Saudi Arabia and Qatar), LALIGA is driving expansion among fans and businesses in the sports and entertainment sectors.
A key pillar of this growth strategy is a focus on marketing efforts to increase the number of supporters and enthusiasts of Spanish football. In order to achieve this, projects are carried out in the digital and content areas.
The first of these projects is the launch of Arabic language social media accounts for 11 LALIGA clubs (RCD Mallorca, Real Sociedad, Celta de Vigo, Girona FC, Villarreal CF, Athletic Bilbao, Getafe CF, Real Valladolid, Rayo Vallecano, Valencia CF) . and Deportivo Alaves).
Mr. Raul Ostale, Chief Marketing Officer for MENA, emphasized, “In order to continue our growth, it is important that our clubs generate content in the local language, with a tone and messages that are meaningful and relatable to the Arab community.”
In terms of content, LALIGA will begin producing programs and content in the region that will provide an in-depth understanding of LALIGA and the stories behind the big clashes in Spanish football.
Mr. Raul Ostale, Chief Marketing Officer for MENA, stated, “Producing and broadcasting region-specific content is the next step in our strategy; Our goal is to reach more fans in the region and we believe this is the right way to go.”
Away from the pitch, the summer months heralded the beginning of a new era in LALIGA history. A revolutionary strategic partnership with new title sponsor EA Sports brings with it a new and groundbreaking way of FUTBOL conception, breaking down the barriers between the physical and digital worlds and creating a unique product in the sports world that will reach a much wider audience is said to have managed than conventional sports leagues in recent years.
LALIGA continues to innovate and revolutionize its broadcasts, and viewers in Spain and around the world will enjoy an even more immersive and dynamic television experience this season. A complete overhaul of the graphics package in line with LALIGA’s brand transformation will give the games a new look like the EA SPORTS FC video game, with greater use of augmented reality, new bench, aerial and cinema camera angles, and new and improved graphics packages to improve visibility not only on TV but also on mobile and tablet screens.
Mr. Cesar Hernando, Chief Marketing Officer of UD Almeria. Mr. Hernando, who was present at the event, discussed the significant changes that the team has undergone since the arrival of HE Turki Al-Sheikh and emphasized the importance of growth in the region through various initiatives.
He stated: “For UD Almeria, our management and our fans, the relationship and close connection between both cultures is very clear and we will continue to strive to be closer than ever to our fans in the region.”
Also present at the event was Khaled Shagwara, International Director for the Middle East and Africa at Granada CF, who commented: “Given Granada’s Arabic and Islamic heritage, Granada CF has decided to focus its international expansion project on the Middle East and North Africa. It is for this reason that we have created ‘QARIB’, a diverse initiative aimed at building meaningful relationships with the Arab world and strengthening our historical ties to this region through the universal passion for football shared around the world.
“Furthermore, our goals go beyond football on the pitch. In fact, our goal is not only to bring the expertise of top-flight Spanish football to different countries and contribute to the development of this beautiful game, but also to create an enduring legacy that will last for generations and have a significant impact on people’s lives of the people in the Arab world.”
