Hublot announces the Big Bang e FIFA World Cup Qatar 2022


With more than 1 billion viewers, the FIFA World Cup™ tournament is the most watched sporting event in the world. The 129 official referees will measure the match with the new Big Bang e FIFA World Cup Qatar 2022™ on their wrist.

“We’ve waited four years – the FIFA World Cup Qatar 2022™ is just around the corner! Hublot has always been “unique, first, different” and in 2006 became the premier fine watchmaking brand in football. Today, Hublot is the first name in football timing.

“For this year’s tournament, we wanted to do something that expresses our belief in a free, diverse and united world in a new and memorable way.

“Football is the game of the world and has the unique power to carry a message of hope to every corner of the globe, connecting us and showcasing all that brings us together. Passion, fairness, family.

“We are so proud to be collaborating with Mira Mikati and our Hublot ambassadors and friends of the brand to tell this story. We are also delighted to be the Official Timekeepers of the FIFA World Cup™ for the fourth time, dating back to the 2010 South Africa tournament.

“We are really looking forward to the start of this year’s football festival and wish all participating teams the best of luck. Hublot loves football,” said Ricardo Guadalupe, CEO of Hubot.

A connected Gen3 watch in the Hublot collection, the Big Bang e FIFA World Cup Qatar 2022™ is the most powerful and exciting Big Bang e yet. With an even larger and improved HD screen, every glorious moment of the game is captured by the redesigned dedicated soccer app.

From the countdown to the most anticipated moment of the tournament, the FIFA World Cup™ final, Hublot will be at the heart of the action.

Ahead of the tournament, the Big Bang e FIFA World Cup Qatar 2022™ is in countdown mode, tracking the days leading up to the opening match on November 20 between Qatar and Ecuador. Then, 15 minutes before each game, the watch delivers team rosters and player profiles so the wearer can enjoy the details from the comfort of their wrist.

When a game starts, the watch automatically switches to “Match Mode” and activates the “Timeline”, a feature developed exclusively for this watch that allows fans to capture the most memorable and important moments in football.

Here’s how it works: On the outer edge of the dial is a scale divided into five sections, showing the first and second halves, the extra time allowed in each half, and the half-time. When a goal is scored, the watch will show a game event animation with the player’s name and a soccer ball icon will appear at the corresponding minute mark on the dial.

The same happens when there is a yellow card, a red card or a penalty.

If a game goes over regulation time, the clock display will automatically switch to overtime mode and then back to shootout mode if a game goes to penalties.

Each penalty kick is recorded by a soccer ball with a green or red outline to indicate whether the attempt was successful or not. A final “match period animation” shows the end of the game and the final result.

At any point during a game, the wearer can replay these events by scrolling the watch face with the watch’s crown. After five seconds of inactivity, the watch automatically switches to “Low Power Mode” to save battery. This highly legible, ergonomic and delightfully interactive functionality is unique to Big Bang e FIFA World Cup Qatar 2022™.

In metal, the Big Bang e FIFA World Cup Qatar 2022™ is an intriguing blend of fine watchmaking techniques and high-end electronics. The imposing, exquisitely constructed 44mm case in micro-blasted and polished black ceramic and black titanium bears clear nods to Hublot’s mechanical watch icon, the Big Bang.

Instead of state-of-the-art watchmaking mechanics, however, it uses a Qualcomm® Snapdragon Wear™ 4100 processor, running the latest version of Wear OS by Google™ (Wear OS 3). A special app tailored to the watch offers the wearer a seamless experience worthy of one of the most exclusive watch brands in the world.

The watch’s impressive hardware spec includes an accelerometer, gyroscope, microphone, speaker, GPS, and heart rate monitor. It also comes with a full suite of preinstalled apps to help wearers stay connected and track activity, health and more.

Wearers can discover more great apps on their watches with Google Play.

It also comes with the promise of all-day battery life and a two-hour charge from empty to full. Bluetooth 5.0 connects it to a variety of devices and accessories.

The watch is Android and iOS compatible and water resistant to 3 ATM. It will be limited to 1,000 pieces.

The Big Bang e FIFA World Cup Qatar 2022™ will also be highly personalisable, with dozens of dialing options available via the companion smartphone app. The official version has a burgundy dial and a black and burgundy lined rubber strap inspired by the flag colors of the State of Qatar, host country of the 2022 FIFA World Cup™.

Fans can also choose dial and strap designs in the colors of each of the 32 participating countries. A watch for style-conscious people who lead an active life – and love football!

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