Global sports brand PUMA has partnered with the Dubai Sports Council to create a one-of-a-kind floating football pitch off the coast of the iconic Palm Jumeirah. As part of Dubai’s 30×30 initiative, The Fearless Arena is bringing the beloved game of football from the stadium to the sea with the aim of inspiring and encouraging people to be active and bringing the community together to enjoy this unique experience. friendly experience.
Every element of the pitch, from its bold graphic design to its structural layout, embodies PUMA’s Generation Fearless campaign; where it’s about being fearless, being yourself, supporting yourself and staying true to your own style. When you are fearless, you see nothing but potential in every moment, every action, whatever you do.
Fearless Arena is located on the water at Club Vista Mare, surrounded by a stunning Dubai skyline and a beautiful beach. Teams can reserve the venue for a five-a-side game for free by booking on PUMA.com. The pitch is available from Saturday 19th November to Sunday 27th November from 8am to 10pm for one hour slots. For each match, all players will be kitted out with PUMA’s new ULTRA and FUTURE 1.4 football boots to play in during their time on the pitch.
PUMA brand ambassador and world record holder Usain Bolt visited the arena on Monday morning alongside high-profile names such as Paralympic athlete Felix Streng, City Football Group Chief Commercial Officer Esteve Calzada and former Cameroonian soccer player Patrick M’Boma, who shared a friendly match under the sun.
To engage a wide range of all ages, including the youngest of football enthusiasts, PUMA has partnered with Manchester City Academy, GEMS and CB Football Management to develop fun games and youth tournaments throughout the event.
Since the arena’s reveal on @PUMAME The response was incredible and bookings were almost sold out. Book your session soon for a chance to play The Fearless Arena.