The Swiss luxury watch manufacturer unveils Hublot Loves Football Stadium in the Metaverse


Another first for the official timekeeper in the world of football, luxury Swiss watchmaker Hublot enters the Metaverse with the unveiling of the Hublot Loves Football Metaverse Stadium. A hybrid venue for sports, arts and digital events, the stadium structure is inspired by the intricate design of the case body and digital face of Hublot’s recently launched Big Bang ewatch. Designed by legendary MEIS Architects, the leading designers of sports and entertainment venues credited with designing Stadium, Everton FC and Roma Stadiums. The stadium is also the largest venue built in the Spatial Metaverse. Ricardo Guadalupe, CEO of Hublot, said: “Loud and forward-thinking design approaches are part of our DNA and make the Hublot Loves Football Metaverse Stadium a natural evolution of our brand.

This initiative continues our legacy as the trusted timekeeper of world football and allows us to timestamp the history of the metaverse when the intersection of luxury, fashion, sports and virtual worlds begins to differentiate. Football gives us a place to unite and celebrate our shared dreams, and we’re taking football to a new level. We invite you to peer through the porthole into this new world where you can discover our latest Hublot Loves Football graphics featuring our ambassadors and friends of the brand. We can all come together, celebrate our common human history and look forward to our common future.

As part of its longstanding commitment to innovation, Hublot was among the early adopters of crypto among luxury watch brands. In 2018, Hublot introduced the limited edition Big Bang Meca-10P2P, only available via Bitcoin payments, a watch tied to the currency’s 10th anniversary. Hublot has partnered with Spatial, a Web3 platform designed to help developers and brands build visually stunning 3D spaces, for the brand’s first foray into the Metaverse. Led by veteran executives from Apple, Nest, LucasArts and Disney, Spatial is the Web3 home for luxury brands in the metaverse with over 4 million minutes spent on the platform each week.

Visitors can explore a 360-degree virtual stadium inspired by Hublot’s Big Bang e, accessible for free via mobile, desktop or Oculus headset. Jinha Lee, Spatial Co-Founder and CPO said, “We are proud to be working with Hublot on this important sporting and metaverse milestone, creating our largest space yet. At its core, the Metaverse represents a new dimension for creativity, innovation and inclusion. We’ve channeled that vision into a unique immersive experience where people from all over the world can come together and celebrate the world’s game. To do this, we have created a world that expresses our shared love of football, art and community.”

The experience will be accessible to the general public via mobile devices and online on, allowing anyone to explore the 90,000-seat football stadium, complete with a mile-long hall and media wall. Dan Meis, FAIA, Founder and Managing Director of MEIS Studios, said: “In designing this stadium, we were inspired by Hublot’s bold, uncompromising and unprecedented design approach. By referencing the Big Bang e, the project reflects Hublot’s turbulent history of introducing new dimensions of design to new audiences. This partnership embodies everything that Hublot and MEIS know worldwide: A forward-looking design philosophy paired with a love of detail that is timeless and unparalleled. “As part of the Hublot Loves Football campaign, special exhibitions featuring VRexperience stadium access equipment will be on display in November alongside the Hublot boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia and Thailand.

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