The partnership marks Puma’s continued expansion into football and fulfills the region’s ever-growing passion for the game with one of the most famous and successful football clubs in the Arab world.
Commenting on the partnership, Al-Hilal Club Chief Executive Mr. Fahad Bin Saad Bin Nafel said: “We are excited about this new partnership with Puma until 2027.”
“The long-term nature of this agreement means both parties are committed to working together, with a strong focus on bringing the team global presence and developing new campaigns and initiatives that shine a spotlight on our communities.
“We are excited to begin our journey together with PUMA and to be the first in the region to begin our very own bespoke jersey designs and we believe this partnership will set a new benchmark for Saudi football.”
Taner Seyis, GM of Puma Middle East, added: “The partnership we have signed with Al-Hilal offers new opportunities with one of the most passionate football fan bases in the world, in a market that is experiencing unprecedented growth and… Seeing momentum.” We are committed to working with Al-Hilal in the Kingdom and globally to make an impact both on and off the pitch.”
As part of the partnership, we will see both organizations work together to provide long-term initiatives for Saudi youth, engage with local communities and develop exclusive Puma product ranges to the delight of fans across the Kingdom and around the world.